These days, having a website up and running does not mean that people will visit it. Often we use traditional methods of promotion such as event flyers, corporate brochures, business cards, posters — basically printed materials. Printed materials come in all shapes and sizes. Time has proven that the printed word can be very powerful to convey an idea or message.
When developing company or brand identity it is important that all of the company's communication assets are in visual synchronicity. This means that if you hand out flyers at a convention encouraging people to visit your website, it is imperative that the visitors know beyond a doubt that the company they see on the flyer is the same company being viewed on their computer. Why is this important? For starters it gives the company an image of having a solid foundation, a company that is sure of its identity. If you were to view an array of materials from a company which does not have visual cohesion the image that company is pusing is wishy-washy, not sure of their own identity. If this is the case, how would you feel about trusting them? When we see a cola ad on TV, on a billboard, anywhere for that matter, it is obvious who the advertisement is for. Besides all mentioned above, if your ad slogan, design and everything is amazing it is pointless if the person does not know what company the ad is for.
When we develop printed materials, we ensure there is obvious brand recognition. It is vital that the your message is obviously coming from you.